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URL’s must be pretty

pretty urls
  • Choose words that describe the content of your page
  • www.mywebsite.com/seo.html is better than www.mywebsite.com/page5.html

Uniform Resource Locater

Individual words within your URL should be separated with hyphens so they can be easily recognised by search engines such as Google.
Search engines treat hyphens (–) and underscores (_) as spaces: http://www.nomensa.com/web–accessibility.html.(nomensa)
Use your keywords in your URL’s that relate to the content where appropriate.
Twitter set up by ex–Google employeers realised this early
But Facebook have only recently has realized how pretty urls are useful and they launched Facebook vanity URL’s.

References

Nomensa Article SEO tips
dated: September 2009
By Emily Coward

Links
WebpageSEO tips

Net tuts Search Optimization 101
dated: September 2009
By Siddarth

Links
WebpageSEO 101


Links from Delicious

Further Reading

Using a URL scheme where parameters are passed as a query string through the URL make it difficult for search engine spiders to look through your site. More importantly, when you are passing the session ID as part of the URL you are essentially creating a separate URLs for each session with almost the same content. This is probably going to get you penalized for duplicate content. We‘ll talk about that later on.

Human readable, bot parsable URLs are generally preferred over traditional parameter filled URLs. www.somecompany.com/games/2009/callofduty6 is generally preferred to www.somecompany.com/index.php?cat=game&year=2009&name=callofduty6. When crafting pretty URLs try to avoid days, months and years. www.somecompany.com/blog/seobasics is preferred to www.somecompany.com/blog/2009/09/09/seobasics

Source
Nettuts