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…pssst what’s the secret?

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  • What are the best things I can do to promote my website?

No one really knows

One last slide before I do go into the techniques.
No one really knows what the best methods and techniques that will get you to the top of the search results.
Googles algorithm is a closely guarded secret like the coating on KFC or what’s in Coca Cola.
But these are the key techniques that agree with the overriding philosophy and they work.
Well, until Google does another Google dance.
This is where it changes the algorithm – it’s called the Google Dance. (Lucidica)


From a talk given at the British Library on SEO by Lucidica on March 4th 2010. An IT company based in London.

Lucidica website

For a more detailed explaination of the Google Dance. Web Workshop

Links from Delicious

What is a Google Dance?

Approximately once a month, Google update their index by recalculating the Pageranks of each of the web pages that they have crawled. The period during the update is known as the Google dance.

Because of the nature of PageRank, the calculations need to be performed about 40 times and, because the index is so large, the calculations take several days to complete. During this period, the search results fluctuate; sometimes minute–by minute. It is because of these fluctuations that the term, Google Dance, was coined. The dance usually takes place sometime during the last third of each month.

Google has two other servers that can be used for searching. The search results on them also change during the monthly update and they are part of the Google dance.

For the rest of the month, fluctuations sometimes occur in the search results, but they should not be confused with the actual dance. They are due to Google‘s fresh crawl and to what is known as “Everflux”.

Web Workshop