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Page Titles

page titles
  • Put the most important keyword phrase at the beginning of the page title but don’t over do it.
  • Title must describe the content

Descriptive Page Titles

Descriptive page titles help all users find content and understand where they are within a website structure.
The title of the webpage will appear at the top of each search result within a search results listing.
Titles should be short yet descriptive, as search engines tend to limit the length of the title shown in the search results listing.(Nomensa)
For better search engine optimisation results each page should have a unique title that clearly describes the content of the page.
Unique titles help both users and search engines differentiate between pages on your website. Ideally the page title should match the URL of the page by containing the same words.
Make sure the title is unique for each page and contains relevant keywords.
With regards to the title’s structure itself
Page Title → Site Name is vastly preferred to Site Name → Page Title.
about 60 characters is the accepted limit. (nettuts)

References

Nomensa Article SEO tips
dated: September 2009
By Emily Coward

Links
WebpageSEO tips

Net tuts Search Optimization 101
dated: September 2009
By Siddarth

Links
WebpageSEO 101


Links from Delicious

Further Reading

Titles are the Promise

All titles need to have something in them that attracts readers. On the net, this is usually called the promise. Often, the promise in the title is literal: ’Give me ten minutes and I’ll make you a millionaire’. In most cases, its a little more subtle, but its always there.

The relationship between title and content is of a promise made and delivered upon. When the title is created after the content is written, this relationship is less than clear. The content often tends to wander into several sidelines. Content that has been written with a very specific promise in mind tends to get right to the point, delivering on the promise before any of the sidelines are explored. The same ideas might be covered in the piece, but the value for the user stands out more strongly.

Keywords in Titles

A second, and no less important, reason for planning your titles first is your keywords. Your keywords need to flow into your titles, and this takes work. When titles are crafted after the fact, keywords tend to be shoved in any old way. Again, the problem is with the title trying to fit the content, rather than the content flowing on from the title. A strong title, with strong keyword placement, can actually produce a stronger piece of content. It draws the writer’s mind back to the subject again and again.

Source
Extracted from an article by SEO Consult