seo logo

Site Map

Site Map
  • XML one for bots
  • HTML or image one for humans
  • Help them find what’s not in the main navigation
  • Hierarchy reflects relevance

Site Map

A site map lets the search engine know about the existence of pages it might not have discovered through spidering through your site normally.
Ideally, you should create a normal HTML site map for your users and an XML site map for the search bots. If at all possible, link both.

Distance makes a difference – further from the home page the bigger the click distance the less important it must be.
Hierarchy reflects importance and relevance.


From a talk given at the British Library on SEO by Lucidica on March 4th 2010. An IT company based in London.

Lucidica website

Links from Delicious

Further Reading

XML Sitemaps

For an explanation of site maps

Free made for you while you wait

XML Sitemaps

Pretty sitemaps that you can make really quickly for humans or export to XML

Write Maps